To begin with i would like to test this idea, using the guinness advert i over dubbed earlier thus developing its aim and possibly creating something that could work more like an art piece..
This method is very subtle, however what I chose to do is subliminally advertise or rather promote Michael Jackson songs throughout the video. By picking at choice words that have a link to his songs.
I think the overall effect of this is humorous however i think it is not as effective as it could be.
Areas for development
Try a neutral video with minimal action, with a voice over + messages
Maybe remove the element of actual voice, and maybe a gradual variation of sounds...with subliminal messages...
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