The project stemps from my recent trip to India, where i spent a lot of the time travelling and talking to many of the local people. Being Indian myself i found it difficult to comprehend the sheer naivety of the Indian people as they attempt to capture the western culture and adapt it to there own.
This is seen quite obviously in the advertising industry in India, unfortunately however humorous it may seem to those of us that have been brought up in a western civilisation, these adverts are the pinnacle of the advertising industry in India.
For example,
This is a video taken from the Indian market, an overdramatized completely mis-guiding advert. There is no direct correlation as to how any of the first forty or so seconds have anything to do with the actual product they're selling. However the use of language and dramatic reading allows the viewer to engage with the advert, regardless of whether it relates to the product or not.
It is this idea that i want to construct, or rather deconstruct existing adverts that do exactly this. Where the whole advert is so far beyond promoting the product that the advert itself becomes an icon for the product.
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