The aim of this project was to investigate into areas of advertisement, i.e. the way in which adverts are made and the construct which they are based on. In doing so develop a set of rules or guidelines that make an advert an advert! In essence this has developed into a piece of work that uses iconic slogans found in advertising today, and deconstructs their influence on us by removing all forms of branding. This includes any use of colour, image, direction, and also the text itself has become useless and is no longer influential as it cannot be seen for long enough to have an impact. This has been done through the form of subliminal advertising and by adhering to these rules, the final outcome has caused the slogans to have no purpose, and so the advertising power they once had has now been removed. The outcome is a silent movie with flashing text (slogans). This illustrates the idea of subliminal advertising, but in fact doesn't publicize anything as the text has been removed from its original context. The text itself are recognizable however due to the speed at which they are shown, it is difficult to consciously grasp what is being shown. However the effect it leaves on the viewer is that of a subconscious reaction that questions what they have just been subjected too. Similar to the adverts of today.
No comments:
Post a Comment