The idea of this is not to dissimilar to the video i firstly did, it specifically is a development on the idea of sheer innocence, and the concept of being completely oblivious to the actual message being portrayed.
Using the iconic adverts and their slogans this experiement aims to remove the conext in which they were initially meant for. However i must mention that this is a developed piece, having initially been in Gujarati. Where only the certain words were recognizable to the western audience it has been adapted to fit the market, in the same way adverts are adapted or dubbed over across the world.
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